Wednesday, 23 January 2013

Analysing style model

The Lizzie Maguire Movie has a particularly unique opening scene that we have chosen to use this as a style model and use some of the techniques in our title scene.

In the title sequence the music begins immediately where we are presented with the character animation of the main character that was used also in the television series that the film has been created from. The first thing the animation does is reveal a name of someone and so the titles begin almost immediately aswell. The use of incorporating the names of the people involved into the opening sequence so they are not just on the screen whilst other things are happening, instead, being involved in the opening sequence is particularly unique and an idea we plan to use. The names that are shown with the animated character all come onto the screen from an action that the animation does and usually this is an accident or mistake, for example, the character pulls down on something leading to a blanket falling onto her head that has a name on. This involves the titles into the sequence whilst also making the involvement of the names entertaining and commerical as the names are usually linked with the animated character having bad luck.
The names are in a thick, fun and informal font and are in bright colours which makes the names more aesthetically pleasing and draws the attention to the names instead of blending into the scene and not being very recognisable, which is sometimes seen in other title scenes. When we leave the animation and see the main character we see her dancing around her room and singing to the music which makes the music seem very natural in the scene instead of synthetic. The character acting very naturally in her bedroom makes it seem as if she is unaware that the camera is watching her and this makes it seem very voyeuristic.

The use of a popular music song makes the title scene catchy and entertaining to its target audience that is tennagers as they are probably familiar with this chart topping song. We were particularly interested in the way that the names are intertwined with props and the names do not simply appear in font on the screen but instead are triggered by something from the animated character. The props that trigger the names are very relevant to the main character who we see dancing around her stereotypical girly bedroom trying on clothes which shows consistency and makes the titles stand out.

The title scene is reasonably fast paced and this coincides with the song that also has a change in tempo which again shows consistency. The voyeurism is reinforced by the cut scenes to the brother who is following his sister with a toy car and videoing her, this makes the audience laugh as we see a stereotypical brother and sister relationship and have an inkling that something is about to happen, which many expect to be her catching the toy car. The colours of the names in the title scene always link to another colour in the shot such as her top which makes the name blend in aswell as standing out on a usually dull canvas.

We decided to use the ideas and methods from the animated character aswell as the main character but as we weren't to use animations in ours we will be combining the techniques to be used by the main character. The misfortune and bad luck of the animated character makes the title scene thoroughly entertaining and the use of the names with the props that are so consistent with the story of the main character particularly appealed to us. We were also interested in using a similair technique of the main character and how natural the scene seems with the camera almost feeling as though it is watching her being natural in a relaxed setting that is her bedroom. The misfortune of the main character is used in a climax at the end of the title scene and from the previous television series many people know she is an unfortunate character, we would like this to be shown in our title sequence as the running theme is misfortune. The use of humour, music and the transitions and colours of the fonts for the names make the title sequence catchy, interesting and thoroughly entertaining which we hope to also achieve.

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